Consumers are always on the lookout for upscale, premium social experiences. According to a study by Momentum Worldwide, 76% of people prefer experiences over material goods. In our increasingly digital world, customers want high-quality experiences that they can share with their friends and family. And that’s what location-based virtual reality offers — a social event that brings […]
Virtual reality offers consumers and businesses alike a sneak peek into the future. As the technology continues to advance, we’ll watch as the futures predicted in fictional works like “Star Trek,” “Blade Runner,” and “Ready Player One” come to pass. To transform the scope of virtual reality technology, hardware must continue to develop. The first […]
According to the United Nations, more than 60% of the world’s population will live in cities by the year 2050. More people than ever before are migrating from rural areas to urban communities looking for the accessibility that comes with city living. Why? For younger generations, urban settings provide increased job opportunities, cultural resources, and […]
Malls were all the rage in the 1980s and 1990s. Almost every movie and TV show with at least one teenager depicted the quintessential mall experience. But with the rise of online shopping and Millennials’ thirst for fewer products and more experiences, the best days of malls seem to be behind them. Millennial consumers — who are […]
Today’s consumers value storytelling more than ever before. They grew up playing video games, saving the day as triumphant heroes and battling villains with their own prowess. Passively consuming content is no longer enough to satisfy customers — they yearn for interactive experiences that welcome players to own the narrative and immerse themselves completely. As […]
Virtual reality has been part of the public consciousness for at least the past five years. In 2014, Facebook made a highly publicized purchase of Oculus for $2 billion, setting off the modern era of VR. After two more years of development, the first consumer shipments went out in 2016 — joined by a competing product from HTC […]
Experience is quickly becoming a primary and crucial competitive differentiator for customers. According to an Eventbrite study, 78% of Millennials would rather spend money on experiences than products; 55% said they were spending more on live experiences and events than ever before. These figures point to the emergence of a new currency that will play a […]
Today’s consumers don’t just want to be entertained. They want to feel some investment and involvement in how they’re entertained. For proof, one only needs to look at the state of traditional entertainment options such as movie theaters. In 2017, researchers worried cinemas were on the brink of extinction after attendance dipped to lows last seen […]