What U.S. Franchisees Can Learn From the Chinese Mall Experience

Malls were all the rage in the 1980s and 1990s. Almost every movie and TV show with at least one teenager depicted the quintessential mall experience. But with the rise of online shopping and Millennials’ thirst for fewer products and more experiences, the best days of malls seem to be behind them. Millennial consumers — who are […]

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How Location-Based Virtual Reality Is Changing Modern Storytelling

Today’s consumers value storytelling more than ever before. They grew up playing video games, saving the day as triumphant heroes and battling villains with their own prowess. Passively consuming content is no longer enough to satisfy customers — they yearn for interactive experiences that welcome players to own the narrative and immerse themselves completely. As […]

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