Virtual reality has been part of the public consciousness for at least the past five years. In 2014, Facebook made a highly publicized purchase of Oculus for $2 billion, setting off the modern era of VR. After two more years of development, the first consumer shipments went out in 2016 — joined by a competing product from HTC […]
Experience is quickly becoming a primary and crucial competitive differentiator for customers. According to an Eventbrite study, 78% of Millennials would rather spend money on experiences than products; 55% said they were spending more on live experiences and events than ever before. These figures point to the emergence of a new currency that will play a […]
Today’s consumers don’t just want to be entertained. They want to feel some investment and involvement in how they’re entertained. For proof, one only needs to look at the state of traditional entertainment options such as movie theaters. In 2017, researchers worried cinemas were on the brink of extinction after attendance dipped to lows last seen […]