Consumers are always on the lookout for upscale, premium social experiences. According to a study by Momentum Worldwide, 76% of people prefer experiences over material goods. In our increasingly digital world, customers want high-quality experiences that they can share with their friends and family.
And that’s what location-based virtual reality offers — a social event that brings people together to share an experience in the same digital world at the same time. Virtual reality industry growth depends on a future where the technology comes together with enjoyable real-world experiences at virtual reality facilities.
These spaces enable good virtual reality experiences because they combine the raw technology of virtual reality with the ability to embody new characters and the opportunity to socialize in unique and adventurous ways.
But it’s not just about the virtual reality experience: Customer experiences are equally important. The virtual reality customer experience must come equipped with a combination of cutting-edge technology, higher production values, and retail services. To create the best virtual reality experience, smart franchise owners need to hire the right people.
What Makes a Good VR Experience
Your top priority as a franchise owner is to get the right people in the door. And not just customers — you need employees who are passionate about the technology.
Good employees who are passionate about virtual reality can walk consumers through the experience. They can answer questions about the technology and the physical aspects of the virtual world customers will enter. Employees who have a passion for virtual reality will be inspired to come into work every day, and that enthusiasm will be an essential part of the customer experience.
To ensure continued virtual reality industry growth, however, you’ll also need to measure the success of your location and your employees. Use net promoter score, or NPS, surveys to track consumer satisfaction with your franchise and to determine whether they’re loyal to your brand.
Most NPS surveys are rather simple. They ask customers one question: “On a scale of zero to 10, how likely are you to recommend us to a friend?” Based on the numbers they choose, customers fall into three categories: detractors, passives, and promoters. You’ll use these categories — as well as any comments customers share — to adjust your franchise over time.
You can also use NPS surveys to determine employee satisfaction. Pose questions to your team members like “On a scale of zero to 10, how likely are you to recommend working here to a friend?” The responses will let you know whether your employees are still excited about creating virtual reality experiences for your customers.
The best virtual reality experiences don’t rely on the digital environment itself to keep consumers coming back. Successful location-based virtual reality requires team members who are excited to go into work every day and talk about the immersive technology. Without excellent customer experiences, the future of virtual reality will fall apart.
Luckily, we know virtual reality will continue to be an exciting topic well into the future. With a little planning and consideration, finding team members who are excited to participate will be a snap. If you don’t have a franchise yet and want to own a piece of the future, learn more here.