Virtual reality (VR) gaming is no passing fad or cottage industry. The PlayStation 5 console has the necessary hardware to play VR games, and VR gaming centers are popping up all over the world.  As technology continues to improve, brands like Sandbox VR are waiting in the wings to take advantage of what could be a revolution […]

The first time that most people try virtual reality is usually a transformative experience. Upon donning a headset and booting up the system, they’re immersed in a strange and incredible world that they can interact with and explore. But once that novelty wears off, the allure of those virtual reality experiences can fade. Users might have enjoyed […]

No matter what industry they occupy, all modern companies have one thing in common: technology. For some organizations, technology is a means of carrying out big or small business functions. For other companies, a piece of technology is the business. Labeling something a “tech company” no longer distinguishes it from the pack since software and solutions fuel […]

For a long time, going to a movie theater meant sitting with a crowd of people in the only available auditorium to watch the only available film —not exactly a wealth of options. Once multiplexes popped up throughout the country, production companies could finally afford to sink millions of dollars into films with high production values. […]

While location-based entertainment is relatively new to the virtual reality industry, it has definitely taken off. At Sandbox VR, we’ve watched our store performances increase during the past year despite the technology still being in its infancy. According to Technavio, location- based virtual reality’s compound annual growth rate should reach 36% by 2023. But even as location-based […]

Virtual reality is nothing less than the ultimate and final medium of expression for entertainment. Everything that’s come before — from the written word to the moving picture — attempted to communicate the idea of an experience. However, virtual reality technology doesn’t just communicate an experience — it lets you live it. To create good virtual reality […]

Virtual reality might have been a fad in decades past, but its latest iteration shows no signs of slowing. Some industry experts predict the global virtual reality market will balloon to $120.5 billion by 2026, which is incredible growth compared with its estimated size of $7.3 billion in 2018. According to a Digi-Capital report, augmented and […]

When they arrived on the scene, escape rooms were a game-changer for group outings. The elements of mystery, problem-solving, and team-building sparked a boom in escape room popularity and transformed it into an industry on the rise. Escape rooms provide a unique and singular experience for individuals and groups alike. Despite the popularity of escape […]

The virtual reality business is still trying to grow into its enormous potential. Five years ago, for example, Facebook and Oculus debuted the first DK1 VR dev kits. The $600 DK1 provided only optional outside-in position tracking, and the hardware kept users tethered to computers while limiting their range of motion. The constraints of the technology, however, have […]

Consumers are always on the lookout for upscale, premium social experiences. According to a study by Momentum Worldwide, 76% of people prefer experiences over material goods. In our increasingly digital world, customers want high-quality experiences that they can share with their friends and family. And that’s what location-based virtual reality offers — a social event that brings […]

Virtual reality offers consumers and businesses alike a sneak peek into the future. As the technology continues to advance, we’ll watch as the futures predicted in fictional works like “Star Trek,” “Blade Runner,” and “Ready Player One” come to pass. To transform the scope of virtual reality technology, hardware must continue to develop. The first […]

According to the United Nations, more than 60% of the world’s population will live in cities by the year 2050. More people than ever before are migrating from rural areas to urban communities looking for the accessibility that comes with city living. Why? For younger generations, urban settings provide increased job opportunities, cultural resources, and […]

Malls were all the rage in the 1980s and 1990s. Almost every movie and TV show with at least one teenager depicted the quintessential mall experience. But with the rise of online shopping and Millennials’ thirst for fewer products and more experiences, the best days of malls seem to be behind them. Millennial consumers — who are […]

Today’s consumers value storytelling more than ever before. They grew up playing video games, saving the day as triumphant heroes and battling villains with their own prowess. Passively consuming content is no longer enough to satisfy customers — they yearn for interactive experiences that welcome players to own the narrative and immerse themselves completely. As […]

Virtual reality has been part of the public consciousness for at least the past five years. In 2014, Facebook made a highly publicized purchase of Oculus for $2 billion, setting off the modern era of VR. After two more years of development, the first consumer shipments went out in 2016 — joined by a competing product from HTC […]

Experience is quickly becoming a primary and crucial competitive differentiator for customers. According to an Eventbrite study, 78% of Millennials would rather spend money on experiences than products; 55% said they were spending more on live experiences and events than ever before. These figures point to the emergence of a new currency that will play a […]

Today’s consumers don’t just want to be entertained. They want to feel some investment and involvement in how they’re entertained. For proof, one only needs to look at the state of traditional entertainment options such as movie theaters. In 2017, researchers worried cinemas were on the brink of extinction after attendance dipped to lows last seen […]