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Why Virtual Reality Is More Sustainable Than Escape Rooms

When they arrived on the scene, escape rooms were a game-changer for group outings. The elements of mystery, problem-solving, and team-building sparked a boom in escape room popularity and transformed it into an industry on the rise. Escape rooms provide a unique and singular experience for individuals and groups alike. Despite the popularity of escape […]

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Why Virtual Reality Businesses Are Primed for Growth

The virtual reality business is still trying to grow into its enormous potential. Five years ago, for example, Facebook and Oculus debuted the first DK1 VR dev kits. The $600 DK1 provided only optional outside-in position tracking, and the hardware kept users tethered to computers while limiting their range of motion. The constraints of the technology, however, have […]

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How to Create the Best Virtual Reality Experience

Consumers are always on the lookout for upscale, premium social experiences. According to a study by Momentum Worldwide, 76% of people prefer experiences over material goods. In our increasingly digital world, customers want high-quality experiences that they can share with their friends and family. And that’s what location-based virtual reality offers — a social event that brings […]

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This Technology Will Change the Virtual Reality Experience

Virtual reality offers consumers and businesses alike a sneak peek into the future. As the technology continues to advance, we’ll watch as the futures predicted in fictional works like “Star Trek,” “Blade Runner,” and “Ready Player One” come to pass. To transform the scope of virtual reality technology, hardware must continue to develop. The first […]

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The Impact of Urbanization on Franchising

According to the United Nations, more than 60% of the world’s population will live in cities by the year 2050. More people than ever before are migrating from rural areas to urban communities looking for the accessibility that comes with city living. Why? For younger generations, urban settings provide increased job opportunities, cultural resources, and […]

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What U.S. Franchisees Can Learn From the Chinese Mall Experience

Malls were all the rage in the 1980s and 1990s. Almost every movie and TV show with at least one teenager depicted the quintessential mall experience. But with the rise of online shopping and Millennials’ thirst for fewer products and more experiences, the best days of malls seem to be behind them. Millennial consumers — who are […]

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How Location-Based Virtual Reality Is Changing Modern Storytelling

Today’s consumers value storytelling more than ever before. They grew up playing video games, saving the day as triumphant heroes and battling villains with their own prowess. Passively consuming content is no longer enough to satisfy customers — they yearn for interactive experiences that welcome players to own the narrative and immerse themselves completely. As […]

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Will Home-Based Virtual Reality Succeed? Here’s Why It Won’t

Virtual reality has been part of the public consciousness for at least the past five years. In 2014, Facebook made a highly publicized purchase of Oculus for $2 billion, setting off the modern era of VR. After two more years of development, the first consumer shipments went out in 2016 — joined by a competing product from HTC […]

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How the Experience Economy Is Changing Entertainment

Experience is quickly becoming a primary and crucial competitive differentiator for customers. According to an Eventbrite study, 78% of Millennials would rather spend money on experiences than products; 55% said they were spending more on live experiences and events than ever before. These figures point to the emergence of a new currency that will play a […]

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Location-Based Virtual Reality: The New Medium of Entertainment

Today’s consumers don’t just want to be entertained. They want to feel some investment and involvement in how they’re entertained. For proof, one only needs to look at the state of traditional entertainment options such as movie theaters. In 2017, researchers worried cinemas were on the brink of extinction after attendance dipped to lows last seen […]

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